We are very excited to share that digital marketing agency, Phanta Media and the Ontario Physiotherapy Association were awarded a 2019 GOLD Telly Award in the category of ‘Online Commercials – Campaign Promotion’for our #PhysioHelpsLives ‘Pain Face’campaign.
The international Telly Awards have been honoring excellence in video and television across all screens since 1979 (https://www.tellyawards.com/about/about/). This industry award, submitted in a hyper-competitive category is the first Gold win for PHANTA Media and a statement to the excellence in video production and collaboration with OPA: from strategy, to creative development, to an award-winning end product that increases awareness about physiotherapy.
OPA has been partnering with PHANTA for several years, first as our video production company beginning with the Leadership Project videos, and since 2018 as our full service digital marketing agency. In 2018, OPA launched the “Pain Faces” videos for our #PhysioHelpsLives campaign. These videos directed Ontarians to discoverphysiotherapy.ca where they could learn more about physiotherapy, how a physiotherapist could help them with their pain, and how they could find a physiotherapist.
The #PhysioHelpsLives campaign continues in 2019 with targeted messaging to five professional groups: educators, professionals, trades people, health care professionals and those working in manufacturing. This targeted approach has increased the use of the Find a Physiotherapist tool, helping more Ontarians access OPA member physiotherapists.
Check out OPA’s 2018 winning videos:
Watch 2019 campaign videos
By Sara Pulins, Manager, Marketing and Communications