DISTRICT COMMUNICATIONS

Find out all the ways you can communicate with your district members, and the physiotherapy community in your district and beyond.

If you have any questions, contact Sara Pulins, Manager, Marketing & Communications

CONTENTS

I-blasts: Mass emails to members in your district

OPA/CPA’s email system allows you to communicate with the most up-to-date list of members who have opted in for emails. It also allows us to keep track of open rates, and click through rates and update your website page at the same time.

WHAT TO SUBMIT?

Events, such as networking, social, or student events


Professional development opportunities, including in-person courses or webinars that your district is hosting/organizing


Updates to the District Executive and volunteer requests


Surveys, grants and bursaries etc.


Past events, including videos and pictures (could be screenshot of Zoom event)


We will ensure your email is circulated within five business days.


We can email your district up to twice a month. Combine messages in one email to ensure we maintain our high Association open rate for emails.


Due to privacy, member emails cannot be distributed to other members.


Email-graphic

CONTACT SARA

Send your district communications
to Sara Pulins for circulation

DISTRICT WEBSITE PAGES

All Districts have a dedicated district website page

Any public information that is included in district i-blasts will also be featured on your district page. Let us know if there is additional information you’d like posted on this page, including updates to your Executive, past event pictures and summaries and more.
District Events and Course Listings

All public district events, courses and webinars are highlighted on our Events Calendar. Any professional development opportunities are also added to our Course Listings and included in our monthly Courses e-blast circulated to the entire membership.

MORE OPA SITE RESOURCES

 FIND A PHYSIOTHERAPIST

All OPA members can add their clinic(s) listings to OPA’s Find a Physiotherapist.

  • Login to the site
  • Navigate to “About Physiotherapy/Add Clinic Listing”
  • Complete the form and clinic submit.

Your listing will be live within 48 business hours. To edit the listing, login and then click the appropriate clinic to edit under “Edit Clinic Listing”. Questions? Contact Sara Pulins.

ADD CLINIC

RECENT NEWS

Submit a short article for OPA’s Recent News blog. Write in point form and we will create an article for you. Tell us about your event, webinar, or course including participant feedback, highlights, networking opportunities and the topic’s relevance to the Ontario physiotherapy community. Recent News posts are shared with all members in OPA’s member emails.

JOB LISTINGS & EBLASTS

Interested in advertising for a Physiotherapist, or Physiotherapist Assistant? Anyone can advertise on our Find Jobs page. Members receive a discount to advertise. All listings each month are included in our Jobs & Classifieds e-blast circulated on the first Friday of each month.

Please note: job listings are not advertised on any OPA social media, including any district social media.

BUY JOB LISTING

CLASSIFIED LISTINGS & EBLAST

Advertise space or a clinic for rent or sale, or equipment for rent or sale. Anyone can advertise on OPA’s Classifieds page. Members receive a discount. All listings each month are included in our Jobs & Classifieds e-blast circulated on the first Friday of each month.

BUY CLASSIFIED

Sharing Membership Information

Names and Emails for Emailing

All emailing will be sent by OPA centrally on behalf of Districts to ensure that we are in keeping with CASL; that all contacts are current and accurate; that the format is recognizable as OPA communications and that OPA has a copy of all communications sent on behalf of OPA and its Districts. In addition, members can decide to opt-out of emails at any time and this guarantees that only those who have given permission are contacted.

Names and Address Labels

Labels for mailing by a district, with the names and addresses of those members who have agreed to receive CPA/OPA communications will be sent to the district upon request. One set of mailing labels will be provided for any one particular mailing. A copy of the material being mailed will be sent to the OPA office to maintain a record of correspondence with members.

Names and Membership Category

A list of members’ names of the District can be provided to a District with no contact information for the purpose of verifying membership at events or for the purpose of recruitment of members or other purposes approved by the CEO.

INDIVIDUAL CONTACT INFO

Individual names, emails and work phone numbers of those who opt-in to OPA/CPA communications and are members of the same district as the district executive making the request may be shared with the district executive making the request. If the member is in another district, then OPA staff will email that member, indicate the request for contact and receive permission to share the contact information. In all cases the district person making the contact must identify themselves as a member of the district executive of their particular District and the purpose of the request.

SOCIAL MEDIA

DISTRICT LOGO AND OPA BRANDING

Please include your OPA District logo on any District social media.

Check out OPA’s branding style guide so that you know how to display your logo, and get to know OPA’s branding.

OPA SOCIAL PLATFORMS

OPA is engaged on Facebook, Twitter, Instagram, LinkedIn and YouTube.

Follow us and share OPA content to your district social platforms and create your own content.

WHICH PLATFORMS?

Ensure you have the resources to monitor and engage with others on the chosen platform(s). Post and share information at least twice a week or more  depending on the platform. So, choose platforms on which you are already active, and know your district members are active so you have time to manage engaging and posting.

POST WHAT’S PUBLIC

Ensure you are posting only public information because the content is visible to the public. Please do not post member only information such as meeting minutes or district financial information.

MEMBERSHIP IS PRIVATE

 Membership in OPA is private, such that identifying anyone as an OPA member rests with the member; be sure to ask for permission prior to doing so or simply refrain from identifying anyone specifically as a member.

INCLUDE IMAGES AND VIDEO

Images and video increase the likelihood of your posts being read and seen. Be sure to include some kind of image or media with every post if possible.